GEICO (Government Employees Insurance Company) is an American auto insurance company that was founded in 1936. The company’s headquarters are located in Chevy Chase, Maryland, and it is a subsidiary of Berkshire Hathaway. GEICO is known for its catchy commercials featuring its mascot, the GEICO gecko, and its slogan, “15 minutes could save you 15% or more on car insurance.”
History and Background
GEICO was founded in 1936 by Leo and Lillian Goodwin. At the time, it was primarily focused on providing insurance to government employees, but it later expanded to include coverage for the general public. The company quickly grew and by the 1960s, it was one of the largest insurers in the country. In 1996, GEICO became a wholly owned subsidiary of Berkshire Hathaway, a multinational conglomerate owned by Warren Buffett.
Types of Insurance Offered
GEICO offers a wide range of insurance products, including auto, homeowners, renters, life, and business insurance. Its auto insurance policies are among its most popular products and include liability coverage, collision coverage, and comprehensive coverage. GEICO also offers a variety of discounts to its policyholders, including multi-car discounts, good driver discounts, and discounts for students and military members.
GEICO is known for its customer service, which is available 24/7. Customers can contact the company by phone, email, or through the GEICO app. The company also has a user-friendly website that allows customers to manage their policies, make payments, and file claims online. In addition, GEICO has received high marks for customer satisfaction from organizations such as J.D. Power and Associates and Consumer Reports.
Marketing and Advertising
One of GEICO’s most notable features is its marketing and advertising campaigns. The company’s commercials often feature its mascot, the GEICO gecko, as well as other memorable characters, such as the Cavemen and the Gecko’s sidekick, Maxwell. GEICO’s advertising campaigns are known for their humor and creativity, and have won numerous awards over the years.
GEICO is one of the largest and most well-known insurance companies in the United States. It offers a wide range of insurance products, including auto, home, renters, and business insurance. The company is known for its customer service, competitive pricing, and memorable marketing campaigns. If you’re in the market for insurance, it’s worth considering GEICO as an option.